1. The Twilight Saga: Breaking Dawn: Part II - $17.6m (-59.7%)
2. Skyfall - $16.5m (-53.5%)
3. Lincoln - $15.2m (-40.8%)
4. Life Of Pi - $12.4m (-44.8%)
5. Rise Of The Guardians - $12m (-49.5%)
6. Wreck-It Ralph - $7m (-57.8%)
7. Killing Them Softly - $6.7m (NEW) - $2,764 PTA
8. Red Dawn - $5.9m (-58.7%)
9. Flight - $4.6m (-45.6%)
10.Silver Linings Playbook - $2.8m (-36.1%)
-The Collector - $1.5m (NEW) - $1,069 PTA
Yeah...this is going to be a slow weekend.
Breaking Dawn is pretty much behaving as any Twilight film would be at this point. It's following Breaking Dawn Part 1 pretty closely, so expect a similar hold of around 60% over the post Thanksgiving weekend. However, Skyfall and Lincoln are still riding waves of powerful reception, and both may be able to get past the tween event by next weekend. Life Of Pi and Silver Linings Playbook should also have good holds, thanks to strong WOM and oscar buzz. Finally, expect Rise Of The Guardians to hold better than most family films on this weekend, due to its strength as a holiday film, and their relative immunity to this weekend's curse.
Killing Them Softly, despite strong viral buzz with a series of fake posters, (It's quite ironic how the official poster that they went with is by far the worst and least creative.) strong reception from its initial screening at Cannes 2012, has marketing that has been nonexistent. If it weren't for the surprisingly high flixster rating and Brad Pitt's name (Andrew Dominik also has a small, but devoted following from 2007's The Assassination of Jesse James by the Coward Robert Ford), I'd have it at an even lower gross than I already do. Still, we can expect this to at least make some money, but if this is really a disaster, it'll be pretty evident as to why.
The Collector is probably going to also end up dead on arrival. Reviews aren't quite stellar, and the marketing has been totally muted. On top of that, Horror movies rarely find any success when released after Halloween, so this film looks to be doomed from the start.
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