After last weekend's horrifying turn of events, the entire field of box office was effected. With the incident still lingering and the excitement of the Olympic opening ceremony, it's unlikely to see the entire market rebound this weekend.
1. The Dark Knight Rises - $62.5m (-61.2%)
2. The Watch - $14.8m (~$4,933 PTA)
3. Ice Age: Continental Drift - $12.8m (-37.3%)
4. Step Up: Revolution - $11.5m (~$4,600 PTA)
5. The Amazing Spider-Man - 6.3m (-42.1%)
6. Ted - 6.1m (-39.1%)
7. Brave - 4m (-33.6%)
8. Magic Mike - 2.6m (-39.4%)
9. Savages - 1.7m (-50%)
10. Moonrise Kingdom - $1.4m (-23.5%)
Despite winning the weekend without breaking a sweat, The Dark Knight Rises will still tumble. The film's weekday holds have been not so great, performing on the lower end of expectations. The shooting at Aurora hasn't left anyone's minds yet, (Frankly, I'd be concerned if it did) and WOM for this is strong, but not enough so to get it through any disaster. That, and you have the highly anticipated Olympics starting with the opening ceremony tomorrow night. It's pretty disappointing how bleak things have gotten.
The Watch is not in a position to break out. Despite a few good reactions to the trailer, interest has never been too high, especially since it still has to face TDKR's second weekend. Take that with limited online buzz, and a comparison point to the dissapoint 2011 flick, The Change Up, I don't see this being very successful. Finally, we have Step Up Revolution, the 3D fourquel to the franchise. Fourquels typically disappoint from their predecessors, and this should be no exception. Small buzz for the genre online, as well as a generally depressed market. Too bad, so sad.
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