This weekend, I'm also playing for a contest on BoxOffice.com to win a blu-ray of the summer's biggest loser: BATTLESHIP. (I'm doing it just for bragging rights, but I could get a few bucks by selling it on eBay.)
1. The Possession - $15m - ~$5,556 PTA
2. Lawless - $12.5m - $4,873 PTA
3. The Expendables 2 - $11.8m (-12.8%) - ~$3,487 PTA
4. 2016: Obama's America - $9.5m (+46%) - ~$5,428 PTA
5. ParaNorman - $8.9m (+3%) - $2,885 PTA
6. The Bourne Legacy - $8.7m (-6.8%) - $2,780 PTA
7. The Dark Knight Rises - $7.9m (+9.4%) - $3,613 PTA
8. The Odd Life Of Timothy Green - $7.4m (+3.9%) - $2,808 PTA
9. The Campaign - $7m (-6.3%) - $2,142 PTA
10. Hope Springs - $5.8m (+1.3%) - $2,376 PTA
-The Oogieloves In The Big Baloon Adventure - $1.2m - $556 PTA
Not much to talk about this week, other than a few key points:
-If Lawless follows suit with past labor day thrillers that opened on Wednesday (i.e. The American, The Debt, Traitor, etc.) it should easily get to a 4-day weekend over 10x from its 1.14m Wednesday start.
-The Possession has a decent amount of buzz this week, and that should be enough to propel it to the top spot, even if it won't catch on nearly as much as past found footage films, such as The Devil Inside, The Last Exorcism, and of course, Paranormal Activity.
-The Oogieloves had a terrible $100k Wednesday, but it could at least get over $1m for the 4-day weekend. Still, considering how $55m was spent on this stinker, mainly on marketing, too, don't expect Oogieloves 2 anytime soon.
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